
.ROMA TLD slogan says "the eternal city deserves its web domain".
[FONT=verdana,arial,helvetica,sans-serif]Italian capital Rome is the latest major city to declare an interest in its own Top Level Domain. The .ROMA initiative is actually not an official push by the city's government, but the result of efforts by a Roman entrepreneur to get his hometown on the CityTLD map.
Massimo Ralli has set up Roma TLD Srl to champion the request for a .ROMA. Massimo is known within the domain industry as cofounder of the Italian domain analysis company Domainsbot. I discussed the .ROMA initiative with one of his associates during the Sydney ICANN meeting and learned that although a .ROME had also been considered and that it may be the way the city is known by many internationally, it was inconceivable for Romans to refer to anything other than "Roma" as the name of their city.
Massimo is currently working to get the Rome mayor's endorsement.[/FONT]
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